Geely Essendon has opened at Essendon Fields Auto, bringing one of the world’s fastest-growing automotive brands to Melbourne’s premier automotive destination. Located alongside Essendon Mitsubishi, the new addition further strengthens Essendon Fields Auto’s position as a destination for choice, convenience and innovation within the automotive sector.

As one of the world’s largest automotive manufacturers, Geely has built a reputation for delivering intelligent, technology-driven vehicles that combine contemporary design, advanced safety features and exceptional value. The arrival of Geely Essendon provides local customers with the opportunity to experience the brand’s growing vehicle range backed by the expertise of an experienced dealership team.

Geely’s arrival continues the evolution of Essendon Fields Auto, which is home to more than 20 automotive brands and attracts customers from across metropolitan Melbourne and regional Victoria. As the Southern Hemisphere’s largest single-site automotive precinct, Essendon Fields Auto recorded more than 21,000 vehicle sales and exceeded $1 billion in sales during 2025.

Peter Elliot, General Manager, Geely Essendon, said the dealership was excited to introduce the brand to customers in Melbourne’s north-west.

“We’re thrilled to bring Geely to Essendon Fields Auto and be part of one of Australia’s leading automotive precincts. Geely is redefining expectations with its combination of innovative technology, outstanding safety features and exceptional value, and we’re looking forward to helping customers discover everything the brand has to offer. EF Auto provides the ideal location to showcase Geely and connect with a broad range of new car buyers.”

Essendon Fields CEO Brendan Pihan welcomed the addition of Geely to the precinct.

“Geely is a great addition to Essendon Fields Auto and further strengthens the diversity of brands available to customers. As consumer preferences continue to evolve, we’re focused on bringing together leading automotive brands that offer innovation, value and choice.”

The addition of Geely further reinforces Essendon Fields Auto’s reputation as a one-stop automotive destination, where customers can compare a wide range of leading brands in a single visit while benefiting from excellent freeway connectivity and accessibility. Geely Essendon is open now, welcoming customers to its new home at Essendon Fields Auto, marking another exciting chapter in the continued growth of Melbourne’s leading automotive precinct.