Zagame Automotive brings Audi and CUPRA to EF Auto

Essendon Fields Auto welcomes Zagame Automotive, bringing new Audi and CUPRA dealerships to Australia’s largest automotive precinct.

Construction is commencing on two new dealerships at Essendon Fields Auto for leading prestige motor vehicle retailer Zagame Automotive, which will create new showrooms for Audi and CUPRA to service Melbourne’s fast growing north-western region.

Essendon Fields Auto already has 18 car dealerships, representing the largest single site collection of dealerships in the Southern Hemisphere, and the new Audi and CUPRA dealerships will occupy one of the last remaining development sites in the successful dealer precinct.

In 2023 Essendon Fields Auto continued its ongoing year on year sales growth, selling over 21,000 cars for the second consecutive year – with an estimated value of almost $1 billion.

The new Audi and CUPRA showrooms occupy more than 1,400m2, and are supported by a 2,400m2 vehicle servicing garage that will serve the two brands and their customers. All showroom and service areas have been designed to cater for electric vehicles, including access to fast charging stations on-site.  The new showrooms are expected to be completed in early 2025.

ARTIST’S IMPRESSION: New Audi and CUPRA dealerships at 346 Wirraway Road

Essendon Fields CEO Brendan Pihan said it was particularly pleasing to welcome the Zagame Automotive group to Essendon Fields Auto given the company’s standing and enormous success in the car market in Australia over more than 20 years.

“The addition of both the Audi and CUPRA brands to Essendon Fields Auto again demonstrates the success of the auto mall concept established at Essendon Fields and that our accessible location is the best choice for dealers and customers,’’ he said.

“Our freeway connections and proximity to Australia’s two fastest growing population corridors in Melbourne’s north and west mean that over 1 million people can reach Essendon Fields Auto in under 15 minutes. Our track record showing consistent year-on-year sales growth is proof that the car buying public are voting with their feet to experience the widest choice, great service and competitive prices all in one location,’’ Mr Pihan said.

Zagame Automotive Founder and Managing Director Bobby Zagame said the move to establish two new dealerships at Essendon Fields was a natural extension of the growth plans for both Audi and CUPRA.

“This is a hugely exciting move for us. We built our business by providing a better customer experience and opening these two new showrooms at Essendon Fields simply allows us to offer customers more. Audi and CUPRA have exceptional products, and Essendon Fields is already home to some fantastic automotive brands, so together we will provide easy access for the huge number of people looking for a great experience,” he said.

Bobby Zagame and Essendon Fields CEO Brendan Pihan prepare to break ground on the new dealerships. CREDIT: Craig Moodie

Zagame Automotive is a leading automotive retail group, selling more than 20 brands across Australia, including some of the most famous – Ferrari, Lamborghini, Aston Martin, Rolls-Royce, Bentley, McLaren, Audi, and more recently CUPRA.

The establishment of two new dealerships at Essendon Fields increases Zagame’s investment in the northern and western areas of Melbourne and signals its ongoing commitment to serve those communities in the future.

The Audi and CUPRA brands are helping drive the electric revolution in Australia, which has been reflected in the design of the new showrooms. The new developments also signal an increased investment in luxury brands at Essendon Fields, with a new training centre opened for Porsche in 2021, the addition of a Volvo dealership in 2022, and construction nearing completion of a prestige pre-owned showroom for Dutton One, set for opening in March 2024.

ARTIST’S IMPRESSION: The New Audi and CUPRA dealerships for Zagame Automotive

To find out more about the impending development works, visit our UNDER CONSTRUCTION page.